Your Business Mission – What the Heck Do You Do, Anyway?

Do you really need a business mission statement? Is it just some fancy words to put in that business plan that collections dust on your shelf, or is there really more to it?

One of the key attributes of successful businesses is that they clearly know what they do. Defining the goal or the "mission" of your business can be the key to your success.

A good mission statement does three things:

"States what business you are in." Defines your target market. "Provides inspiration for your business.

One of the best examples of a mission statement comes from Levi Strauss & Co. [http://www.levistrauss.com/Company/ValuesAndVision.aspx]

"We will market and distribute the most appealing and widely worn apparel brands. Our products define quality, style and function. We will clothe the world."

Clothing the world is a pretty lofty goal, but Levi Strauss has the ability to do this for one reason — Their founder, Levi Strauss, started the business with a mission and focus.

Levi started his wholesale dry goods business in San Francisco February, 1853. Rather than hoping to make his fortune in the Gold Rush, he created a fortune by wholesaling clothing and fabric to the small stores supplying the thousands of miners and later, families of the West.

In 1872, he was contacted by Jacob Davis, a tailor who had developed a method to rivet the stress points of the pants he made from fabric he bought from-you guessed it — Levi Strauss. Jacob did not have the funds to patent the process, so he teamed up with Levi Strauss to patent the original blue jean in 1873. The rest is history.

Now, if Levi Strauss was your typical small business, he would probably have spun off in ten different directions in their early years, but the company remained focused on supplying quality clothing and fabrics to the working men and women of the West, and later the world. Rather than focusing on their core market, they would have fallen into the AFAB method … Anything for a Buck.

Most small businesses suffer from this lack of focus.

When we work with struggling business owners, the first thing we ask them is "What is your bread and butter?" What one product or service provides you with the majority of your business profit?

Unfortunately, most business owners can not answer that question. They did not define their core product or service and target market when they started, and end up doing a little bit of everything, and nothing well.

Or, they focus most of their time on a product or service line that they like, without knowing whether it actually is their most profitable.

Fortunately, there is an easy fix for this problem.

You have to determine your gross profit margin from each of your product lines or services. Get together with your accountant, and figure out what you need to do to separate your revenue and expenses by the major product lines of your business. Then, you can find out your gross profit margin, or the percentage of gross profit you receive from each activity.

The product or service with the highest gross profit margin is your core business activity. It is the bread and butter of your business, and the key to your company profits.

Now, you must focus as much of your company resources as possible on this core activity. Market it, systemize it, and turn your business into a machine for duplicating this product or service over and over again.

What happens?

Well, rather than running around like a chicken with your head cut off, putting out fires all over your business, you suddenly have the focus to know where to spend your time and energy. You know your core, and you can work to make a good thing even better.

This focus will transform your business and your life.

Remember the term "Jack of All Trades, but Master of None"? You can not really really good at something without focus, and focusing on your most profitable core product or service will make your business even more efficient.

Does this mean that you should never expand beyond your core? Of course not, but you must make sure you are really good at your core product or service before you venture into different directions. Creating a strong bread and butter business will give you the base necessary to expand.

Your core product or service is the foundation for your business. Build it well.

What Does Reverse Osmosis Do – What is It?

What does reverse osmosis do? This is a question that we've been hearing a lot laTely. A better question would be, what is reverse osmosis good for. The answer to the second question is, not much. We'll explain why as we move along.

What does reverse osmosis do for you to provide you with clean drinking water? It is basically a de-mineralization system used by the water treatment facilities to filter out larger or see contaminants in the drinking water system. It works by using a porous or a ceramic filter to trap contaminants which have a greater molecular weight than the water itself. It will not however block anything of equal or less weight than the water.

So, what is reverse osmosis doing about all of the chemicals, microbes, and spores in our dinking water? How is it protecting us from them? The truth is that it's not designed in such a way as to do anything about them, and without the use of further filtering it's doing absolutely nothing to protect you.

When answering the question what does reverse osmosis do, we can not be completely negative. The system actually has many positive uses when it comes to industrial purposes. De-mineralization is a necessity in many field such as car washing and photo developing. Here it does an efficient and wonderful job.

What is reverse osmosis doing for your health and well being though? Not much at all we're afraid. As you may or may not be aware there are over 50,000 chemicals in use today, any of which can be found in your drinking water at any time. Chlorine, another toxin, is used to disenfect the water, but there are limits to it's effectiveness. Many forms of microscopic bacteria are imperfect to chlorine, and can cause serious gastric distress if ingested.

What does reverse osmosis do to prevent these microbes from reaching your tap? If you answered not a thing, then your catching on. The funny thing is that the very chemical used to disenfect the water does itself leave behind a microbial byproduct. As the chlorine passes, tiny spores are formed which also escape the filters grass.

Some of you may have seen advertising in recent months for rverse osmosis for your home. The ads go on about how their system is the ideal way to protect and purify your familys' drinking water. Do not believe the hype. As we've already shown you, it is an ill effective means of protection. I t really really kind of a silly concept anyway. If the water treatment plant can not decontaminate your water using the system, then what is reverse osmosis for your home going to do?

What you need to do is shop around for a high quality home system featuring an activated carbon filter. There are many different models available, and you can purchase them as individual tap units, or as whole house models.

Now, if anyone should ever ask for you, what does reverse osmosis do? You'll know to tell them, not much.

Hard Thick Toenails Treatment – Prevention and Causes

Thick toenails are often the result of a toenail fungus. In some cases however toenails can thicken due to wearing tight shoes.

Some of the symptoms of toenail fungus include thickening of the nail, discoloration of the nail, brittleness resulting in crumbling, fogging of the nail, and spots. You may also smell a slight stench coming from under the nail. Often but not always you may feel a slight pain while putting weight on the infected toe.

Causes

Fungus can be caused by a few different things. Its important to understand the causes of toenail fungal infection in order to prevent it from coming back.

Moist public areas such as public pools, gyms, and locker rooms are the perfect breeding ground for fungus and can easily be spread. Make sure you always wear sandals around these places whenever possible. This will significantly reduce your risks.

Also important is to always make sure your shoes have dried out since your last use. Never wear sweaty sneakers left from yesterday. Equally important in preventing thickening of the nails and toenail fungus is making sure your shoes aren’t too tight fitting. Try to wear moisture absorbent socks. This will take moisture of the toes and decrease risks.

Treatments

In addition to taking good preventative measures you’ll need a remedy to treat your current fungus. Most treatments by themselves are ineffective. Prescription drugs that are ingested are dangerous and should be avoided. Not only do they attempt to treat your fungus but they also do serious damage to your liver and kidneys. In extreme cases this can result in liver failure resulting in death.

The best method I found for treating toenail fungus was by soaking my nails in hot water and then gently removing a thin layer of my infected nail with a file. I then applied a white vinegar and dark beer soak for about 30 minutes per treatment twice a day. After this I applied a natural treatment.

How to Address Cell Phone Water Damage

There is nothing more frustrating that dropping your prized cell phone in a liquid, be it the kitchen sink, bath tub, coffee, tea, beer, or a swimming pool. When this happens the immediate feeling is one of despair and annoyance. But do not give up hope, all is not lost. It is possible to fix cell phone water damage and once again get it working as good as it was before the accident occurred.

If you have dropped your phone in any liquid the most important consideration will be how long it has been immersed for and how quickly you can find a solution. If your phone has been in a bath tub of water overnight the chance of it working will be slim as the circuit board is likely to have been irreparably damaged, but if it has only been in the water for a short time there is every possibility you can fix the device and save yourself having to spend out on a new handset.

As soon as you realise the problem you should remove the battery. If the battery is still connected the chance of serious damage occurring will be greater as even a small voltage can be conducted through water leading to a big problem. Don’t worry if the battery itself will not work, this would not be so expensive to replace.

Next you should take apart the phone into as many individual sections as you can safely do. If possible remove the touchpad and screen as these may hold some amount of liquid. If it is a sunny day place all the parts in direct sunlight, this would help any moisture that is present to evaporate. If the accident has occurred at night or on a rainy day your best option would be to try to dry out the circuit board and other parts with a hair dryer or by placing next to your home’s central heating boiler.

An interesting alternative and one that has helped many people recover damaged cell phones is to disassemble the handset and then place the pieces in a bowl of uncooked rice. As rice absorbs moisture quickly it will help to suck out any drops of liquid that may be there.

Do not place a cell phone in a microwave oven or other cooking equipment as you may end up causing a greater amount of harm. As long as you take quick action tp address cell phone water damage you should find that you can still make full use of your precious gadget.